Why ex-Cowboys like Jason Witten and Tony Romo get the best NFL TV jobs

NEW YORKAs Waylon Jennings sang, “Mamas, don’t let your babies grow up to be cowboys”that is, unless they play for the Dallas Cowboys, because former stars of “America’s Team” seem to score the best jobs in NFL television.

During ESPN’s “upfront” presentation Tuesday in Manhattan, the network trotted out former Cowboys tight end Jason Witten as its new game analyst for “Monday Night Football.” Witten will join ex-Dallas quarterbacks Tony Romo (CBS Sports) and Troy Aikman (Fox Sports) in the broadcast booth. That means three of the four color analyst roles at the league’s TV partners will be filled by former Cowboys.

Naturally, this delights Cowboys owner Jerry Jones, who made a surprise appearance alongside Witten, new “MNF” play-by-play announcer Joe Tessitore and field analyst Booger McFarland. Jones is one of the savviest businessmen in sports. He knows ex-Cowboys on TV means free publicity for the Cowboys brand, which is the most valuable in the NFL with a current valuation of $4.8 billion, according to Forbes.

When the NFL considers sites for future Super Bowl locations, many requirements must be met by potential cities, their venues and their accommodations. Stadium quality is among the priorities, which is why all of the next four Super Bowls will be played in new or recently renovated stadiums.

When the venue was being built, reasonable stadium food prices were touted as revolutionary, and sure enough, Falcons concession revenue went up in the stadium’s first year. Yes, the building located in the heart of Atlanta has a Chick-fil-A inside. No, there is no word on whether it will be open on Super Bowl Sunday.

From 2013-15, the trio of Thomas, Kam Chancellor and Richard Sherman had a fantastic run, with all three players making the Pro Bowl in Cheap Retro Jerseys those three seasons. They helped fuel a top-ranked defense that was a key ingredient Cheap Penguins Jerseys in back-to-back Super Bowl appearances.